Rob van der Haar on the Digital City

a virtual Amsterdam Webworld

Interviewed by Bruce Damer, June 5, 1995, Phillips Redhill, U.K.

The Digital City is a virtual community based on the World Wide Web. It was one of the first "Webworlds" using the (then revolutionary) Webchat and server push technologies. The city was modeled after Amsterdam and was started by Dutch hackers living in a tent city. The project grew, got a new Web interface and great interest from the media, corporate sponsors and many subscribers. The city is organized around themed town squares having cafes, chat areas and residential neighborhoods. The neighborhoods and cafes are filled with people, who represent themselves as icons. Peculiarly Dutch social issues such as squatting in precious unused housing are wrapped into the culture. Currently, there are 30,000 subscribed residents, 4,000 visitors a day and 300 people in the city at a given time. Find and explore the Digital City at http://www.dds.nl (it is in Dutch but the visual layout will give English readers a good idea of how a Webworld city is done).

Bruce Damer

Did you start out with the conception of making a virtual copy of Amsterdam?

Rob van der Haar

It was started as a kind of discussion platform between the local politics and the public. When it was introduced it was kind of novel. It was an eye opener for a lot of people. In the first week it was introduced all the modems in Amsterdam were sold out.

Bruce Damer

Who backed it?

Rob van der Haar

Initially it was going to be a 10 week project and it was to be abandoned but it was continued. All the subsidies were eventually stopped and we had to think commercially, so now it is self supporting, we don't get any subsidies. [ads for Rabobank and IBM can be seen on the town squares]

Bruce Damer

So you have created a sustained community, Using available simple technology artfully put together?

Rob van der Haar

Yep

Rob van der Haar

We generated a set of icons [avatars in Webworld terms] and then people started to design their own. People use their icons to identify themselves and link to their own web pages we might generate for them.

[We then look at a digital neighborhood where there is an icon of Beaker (a character from the TV series "The Muppets")]

Rob van der Haar

Every character I have created has a different text description with it.

Bruce Damer

What is the Beaker icon for?

Rob van der Haar

Beaker is quite interesting, he was one of the first characters I created. In the beginning we were experimenting with cafes, web cafes where you could have different icons for different things you said. You could type in text and have different icons with the text. I created about 20 different Beakers doing different things, one was coming in saying hi, one was leaving saying bye, Beakers that smiled, Beakers that looked sad. You could enter your text and then select the icon you wanted.

You can disguise yourself and be anonymous and enter cafes but cannot post to a newsgroup in your virtual identity. At that time, webchat was high technology. It is possible in this structure to have voice chat and 3D.

Bruce Damer

You mentioned that you find an emergent digital archaeology, people collecting old objects.

Rob van der Haar

Yes, old icons are still being used, the ones we generated automatically.

Bruce Damer

You were talking to us earlier about some of the social events that have happened, some of the things that surprised you.

Rob van der Haar

The only thing we did was provide a space where you can build your own house, like your own homepage, and a mechanism where you could actually "squat" houses that are already inhabited by other people but they haven't used their house for a long time.

Bruce Damer

Like the Dutch problems with squatters?

Rob van der Haar

Yes, in the old system there wasn't a limit on the number of houses, but now because we have a graphical net, there was a limit, but this was for us an interesting mechanism for getting rid of old information.

Bruce Damer

Like the "ghost town" effect of 3D worlds, where people build and abandon. Interesting, you have used the social mechanism of squatting, found in the Netherlands, to solve your problem of abandoned houses.

Rob van der Haar

Yes, and around the Gay square there are four residential areas and people have built houses there. But maybe if I am gay I want to have a house right on the Gay square. I could actually contact someone living there, and there was a mechanism where you could actually change houses.

There are gay information services on the square and a kind of taxi that takes you to other gay information on the web. There is a webchat café, and gay discussion groups. There are many other squares like this.

In the beginning the taxis, cafes and discussion groups were owned by the digital city. But because slowly communities around different themes emerged, people wanted to have their own café. They actually had somebody who took care of the design of the interior and kept the conversation going. This also meant less work for the organization, all volunteers, running the digital city.

If you have a residential area, there is a local mail system, everyone can mail to each other on the city square.

Bruce Damer

We have used mailboxes to inform neighbors about loud MIDI music or an ugly sites in AlphaWorld.

Rob van der Haar

We used the same mechanisms in here. A person had to organize people around the town square to be able to do their own café.

Bruce Damer

Have any people met in real life?

Rob van der Haar

Moos and IRC channels have sprung up around the digital city to improve communications.

Bruce Damer

Any closing thought, Rob?

Rob van der Haar

What I sometimes want to happen is that we get rid of all this technology and we just live more in the real world. The other theory I have is from the War of the Worlds, where aliens come to this earth and their technology is so advanced that they don't have their bodies anymore they just are this brain inside a machine. If these things continue to happen that might actually happen.. we won't need our physical space anymore and will just end up a brain inside a machine.

We might need virtual missionaries who show slides about the real world to bring people back.

Bruce Damer

In the next century, there might be whole schools of social psychology to help people deprogram.

Rob van der Haar

I think we finally lost the net..

[server goes down at Philips]

end.

© Copyright Bruce Damer, 1996, All rights reserved.